CLAUDIA  ISABAL
Chapter 16

FROM AMSTERDAM TO EUROPE ︎ FROM AMSTERDAM TO EUROPE ︎ FROM AMSTERDAM TO EUROPE ︎







During the 3 months of our internships at SuperHeroes agency, they selected the idea of my creative partner and I (Claudia & Claudia R.).
One Plus asked us for a concept that could highlight the USP of their new product One Plus 11: the fastest-performance device to date, designed to offer a faster & smoother experience for at least up to 4 years.


“IT’S FUTURE-LASTING”
The creative concept was "Future-Lasting".
The idea we came up with consisted of submitting the new One Plus 11 to a real process called "Artificial Aging". This is based on a real process used to age materials such as aluminum and test their quality.



To highlight the phone's future-lasting features based on One Plus’ slogan "Never Settle", the team designed a “REAL Time Machine" and shipped it to the year 2027 as a Future-Proof of the phone upgrades.




REAL CAMPAIGN, Winner   -  February of 2023


Chapter III




MACHINE’S JOURNEY︎

The interactive time machine went on tour to Antwerp, Copenhagen, and Helsinki.
Time Machine is starring in the integrated campaign that ran in 5 markets:
Belgium, Denmark, France, the Netherlands, and the United Kingdom.

This was SuperHeroes’ first campaign for OnePlus Europe, after winning the account.











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