MERCH
CAMPAIGN ︎ PENGUIN ︎
MERCH
CAMPAIGN ︎
PENGUIN
︎
MERCH
CAMPAIGN ︎
PENGUIN
︎
MERCH
CAMPAIGN
︎
THE CHALLENGE
We had to create a merch collection
focused on Gen Z for Penguin Books.
We had to create a merch collection
focused on Gen Z for Penguin Books.
INSIGHT
Gen Z loves the re-reading experience.
But, let’s be honest, how many times have you lent a
book you have never seen again?
Gen Z loves the re-reading experience.
But, let’s be honest, how many times have you lent a
book you have never seen again?
IDEA
That’s why, to help Gen Z readers to get their books back, we created the
‘I Want my Book Back Collection’ — a new line of merchandising designed
to be noticed by your so-called friends and
remind them they owe you a book.
Or, at worst, two.
︎︎︎
VIDEO CASE
It’s just gonna take 1 minute of your time! :)
︎︎︎
THE BOARD
A book jacket
Stickers that change their message in 30 days
30-day return ticket
Creative Team: Elena Fernández, & I :)