PENGUIN RANDOM HOUSE  ︎ MERCHANDISING  ︎ PENGUIN RANDOM HOUSE  ︎ MERCHANDISING︎PENGUIN RANDOM HOUSE ︎MERCHANDISING





THE BRIEF
Penguin wanted to create a new line of engaging
merchandising for the brand.
INSIGHT
Even though a lot of Gen Z people borrow
books from friends or relatives, very few return 
the book to its owner.


(Actually, it is almost impossible).







THE IDEA
That’s why we created a MERCH that could make the target
remember that one of their friends is

STILL waiting for that book.




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VIDEO CASE
It’s just gonna take 1 minute of your time! :)




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THE BOARD

A book jacket
Stickers that change their message in 30 days
30-day return ticket





Creative Team: Elena Fernández, & I :)



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