PENGUIN RANDOM HOUSE ︎ MERCHANDISING ︎
PENGUIN RANDOM HOUSE ︎ MERCHANDISING︎PENGUIN RANDOM HOUSE ︎MERCHANDISING
THE BRIEF
Penguin wanted to create a new line of engaging
merchandising for the brand.
Penguin wanted to create a new line of engaging
merchandising for the brand.
INSIGHT
Even though a lot of Gen Z people borrow
books from friends or relatives, very few return
the book to its owner.
(Actually, it is almost impossible).
Even though a lot of Gen Z people borrow
books from friends or relatives, very few return
the book to its owner.
(Actually, it is almost impossible).
THE IDEA
That’s why we created a MERCH that could make the target
remember that one of their friends is
STILL waiting for that book.
︎︎︎
VIDEO CASE
It’s just gonna take 1 minute of your time! :)
︎︎︎
THE BOARD
A book jacket
Stickers that change their message in 30 days
30-day return ticket
Creative Team: Elena Fernández, & I :)