DO THE GREEN THING ︎ DO THE GREEN THING ︎ DO THE GREEN THING ︎ DO THE GREEN THING ︎

Do The Green Thing (client)

The challenge was that people didn’t buy any piece of cloth.
Sooo, plot twist, we launched a “New” Collection.

We traveled to Las Bardenas (a desert in Navarra, Spain) to make the shooting for the campaign.

"A COPYWRITERS CAMPAIGN"

of waking was itself a revelation. For months past I had been neither awake nor asleep ; simply passing from the state of greater to one of less unconsciousness. But this was a definite act.

- I GOT IT FROM MY GRANDMA -

︎ The Simulation of a “New” Collection through magazine covers:

Chapter III

Chapter IV

Chapter VI

OOH
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Out Of Home

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THE MAKING OF︎
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Creative Team: Alicia Varella, Miriam Marín, Claudia Ruizsánchez & I :)

CLAUDIA ISABAL

DO THE GREEN THING ︎ DO THE GREEN THING ︎ DO THE GREEN THING ︎ DO THE GREEN THING ︎

DO THE GREEN THING ︎ DO THE GREEN THING ︎ DO THE GREEN THING ︎ DO THE GREEN THING ︎

"A COPYWRITERS CAMPAIGN"

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