THE BRIEF
To create a new concept campaign for the new season of Formula 1 (F1) emitted, exclusively, on the DAZN TV channel.
The global concept needed to include 3 important factors:
(1) Dazn, the best place
to watch this content.
(2) Fan’s pride
(2) Passion
THE INSIGHT
The Spanish fan is very passionate
about the motorcycling world.
”Engine is in our blood”.
To create a new concept campaign for the new season of Formula 1 (F1) emitted, exclusively, on the DAZN TV channel.
The global concept needed to include 3 important factors:
(1) Dazn, the best place
to watch this content.
(2) Fan’s pride
(2) Passion
THE INSIGHT
The Spanish fan is very passionate
about the motorcycling world.
”Engine is in our blood”.
THE CONCEPT
To express how athletes and fans have the engine inside,
we used the popular expression “runs through our veins” which means
that something is a strong part of our identity.
︎︎︎
SPOT DAZN & F1
“NOS CORRE POR LAS VENAS”
Engine runs through our veins ︎ Engine runs through our veins ︎
Engine runs through our veins ︎
Engine runs through our veins ︎
II
SOCIAL MEDIA
Stories, Shorts, TikTok & Reels
M
CAMPAIGN MESSAGES
DAZN Spain Social Media & Posters
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Conceptualization, Claim, and Scripts by: Miller O’Connor
Production and direction by: Dazn Creative
SOCIAL MEDIA
Stories, Shorts, TikTok & Reels
M
CAMPAIGN MESSAGES
DAZN Spain Social Media & Posters
Conceptualization, Claim, and Scripts by: Miller O’Connor
Production and direction by: Dazn Creative